This is a very good book that covers just about every aspect of marketing. The author obviously is establishing her credentials early in the book and she does so very effectively as she obviously has the knowledge and experience to impart wisdom to others.
I've know DJ Heckes as THE Trade Show Marketing Guru but until I read Full Brain, I had no idea of her broad range of marketing understanding and expertise. I begins with the Winston Churchill "leadership" theory in chapter one.
Outstanding Common Sense Marketing with detail on how to cover all the aspects of a marketing plan to assure your business will succeed! Wish I would have had this text when I was getting my MBA - Marketing degrees!
D. J. Heckes
Jun'ichi Watanabe
Scott R. Welvaert
Alexia Adams
Robert G. Lathrop
Michèle Corfdir
Eberhard 1905- Spenke
Ramswarup D Tiwari
Herbert Witten
Denison University Class of 1908
Lebanon Valley College
Nick Snels
Dalton Blaine
Maisey Yates
Shannon Stacey
Happy Coloring
Maja von Vogel
Frank Schmitz
Israel Martínez
Benjamin Lay
Isaac Langley Williams (Firm)
Steele's Pansy Gardens
si qing Shan
Amy Cherrix
HOUGHTON MIFFLIN HARCOURT
Houghton Mifflin Harcourt
George Azar
Shauntay Grant
MATH
Fr Bishoy Kamel
Dayna Monteagudo
Mario Vargas Llosa
Zui Tao
Scott Foresman
Walter Carzon
John Judis
German Perez Munoz
Élisabeth Barillé
David Leadbeater
Publications International, Ltd
Alai
Barreto, Aurelio F., III
Debbie Macomber
Dr Ewald Lang
Konrad Ringl